GOLD is a series of artworks by James Bloom that change dynamically in response to the series’ own live NFT market activity. The actions of GOLD collectors are part of this ever-changing artwork, where prices, levels of activity and on-chain provenance define the art itself.

How does the market affect the way we see art? Does the sale price of an NFT change our perception of it? In GOLD, market factors literally appear inside the frames of the artworks themselves.

From a sale to a listing, from the amount of time an artwork is held to whether it has recently been flipped, all this data is recorded by the contract and reflected live in each GOLD piece, through optimistic colour schemes named after beach holiday destinations.

GOLD is a critical exploration of NFT market behaviour. It also explores how we see in digital environments, and how market networks influence how we see. The full spectrum of possibilities for GOLD will take years to reveal.

The series is 100% on-chain – the artworks are composed and rendered directly from the blockchain – with live data streamed from an Ethereum node. GOLD is released in partnership with Fingerprints DAO.